Portfolio > de Vergy sleeve design
CLIENT : DE VERGY
PROJET : Sleeve
DATE : June 2016
PROJET : Sleeve
DATE : June 2016
A celebration of our beautiful capital city for de Vergy’s new sleeves. Made-to-measure design for each product: a Brut called “My Paris secret” and a Rosé called “My Rosé”.
To make the brand more visible in the Swedish market, our client wished to create a bottle design with a spirited, realistic style using emblems of our beautiful city, Paris.
Illustrator Amélie Claire drew a 360° background and then brought it to life.
The rosé bottle shows the Eiffel Tower beside the Seine, accompanied by barges and a metro station entrance.
The brut favours the right bank, including Sacré Coeur and the Arc de Triomphe.
The rosé bottle shows the Eiffel Tower beside the Seine, accompanied by barges and a metro station entrance.
The brut favours the right bank, including Sacré Coeur and the Arc de Triomphe.
The elegant, refined label is in “street sign” style. The sleeves are produced using a glittering varnish to suggest coolness, placing these two products in the sparkling “wine-on-ice” market segment.
